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November 4, 2013
By: TOM BRANNA
Editor
The National Advertising Division (NAD) has been eyeing up lash ads, issuing statements about Procter & Gamble and L’Oréal. In September, NAD determined that P&G, could support express claims for the company’s Covergirl “Clump Crusher” mascara. However, NAD recommended that P&G either discontinue the use of artificial lash enhancements in images used in mascara advertisements that make quantified performance claims or alert consumers—in the main message of the ad—that the images...
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